As retail and commerce media evolve, the transaction journey has fractured into a million pieces: SKUs you don't own, third-party marketplaces, ten embedded payment options, loyalty layers, and fragmented data signals that pixels can't keep up with. In this increasingly complex landscape, one question unites retailers and advertisers: how do we stay relevant in real-time, and at scale?

• For retail and commerce media networks, it's about what to show where: maximizing media revenue without disrupting the customer experience.
• For advertisers, it's about how to show up: ensuring the brand appears in the right context, to the right person, at the right moment.

Join leaders from across the ecosystem for a candid discussion on how these decisions evolve as organizations scale, and what it takes to operationalize relevance in today's distributed commerce environment.